A Case Study of Motivation Theory on the Web-based Learning

1 Wan-I Lee, Shu-Te University, Department of Information Management, Yen-Chau, Kaohsiung County, Taiwan, [email protected] 2 Bih-Yaw Shih, Cheng-Shiu Institute of Technology, Department of Business Management, Kaohsiung County, Taiwan, [email protected] Abstract  In last decades, Motivation theory is mostly utilized on discussing the relationship between the satisfaction of instructors on jobs and the performance of traditional teaching. The rapid development of Internet and World Wide Web (WWW) provides an important resource for people to get various information and knowledge easily. Therefore, many educational institutions and companies apply these technologies on their current computer assisted learning system, including Computer Assisted Instruction (CAI), Distance Learning, and etc. Many researchers combined multimedia to develop CAI system, and some integrated WWW to develop synchronous or asynchronous Internet learning system. Most of them focused on the advantages of the fantastic user interface, which included pictures, images, and sound of hyper link of the WWW, to improve the learning performance. However, rare of them discussed influencing factors of individuals when they were learning via the WWW. The purpose of this research is to explore the motivation and hygiene factors of individuals when they were learning via the WWW. It included three major tasks: 1. Explore hygiene factors of individual before and after the web-based learning. 2. Trace the behaviors of individuals’ webbased learning. 3. Collect common influencing factors (motivation and hygiene factors) of students when they were learning via the WWW. Then, categorize the influencing factors and stored in the case library by case study. We believed that a well-designed WWW learning environment with the most adequate factors would improve individual’s performance.